Profile Tags

Educational History

• Antioch College, Bachelor’s degree, 1976.
  

Professional History:

• Owner / Partner, Accurate Writng & More

Bio

Speaker and author of seven books including "Principled Profit: Marketing That Puts People First," "Grassroots Marketing for Authors and Publishers," and "Grassroots Marketing: Getting Noticed in a Noisy World." Marketing and publishing consultant/copywriter specializing in affordable, ethical, and effective methods.

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Bio

Speaker and author of seven books including "Principled Profit: Marketing That Puts People First," "Grassroots Marketing for Authors and Publishers," and "Grassroots Marketing: Getting Noticed in a Noisy World." Marketing and publishing consultant/copywriter specializing in affordable, ethical, and effective methods. Owner of http://www.frugalmarketing.com and http://www.principledprofit.com. Initiator of the Business Ethics Pledge Campaign to get 25,000 people spreading the ideas that

Ethical business works better

Market share is usually the wrong metric

Successful businesses are built on REAL customer relationships

Competitors can be a business's strongest allies

Business should make a positive difference in the world

 

Expanded bio at http://www.frugalmarketing.com/aboutshel.shtml

Personal slogan or motto

I show the world the *value* in your *values.*

Areas of expertise

Business ethics as a success driver...ethical, effective, and affordable marketing...copywriting...book and information publishing ...social change and community organizing...sustainable/green/ethical alternatives in business

Personal Website/Blog URL

http://www.principledprofit.com/good-business-blog/

Public Profile

www.fastcompany.com/user/76388

Professional History

Owner / Partner, Accurate Writng & More

Private, Sole Proprietor employees, Sales and Marketing industry

• Fast Company profile: career page
• Work with clients to determine ethical, effective affordable marketing strategies and tactics.
• Write marketing plans, press releases, web page copy, sell sheets, direct mail, and other marketing materials.
• Assist businesses in locating JV opportunities and other strategic partnerships.
• Train business leaders and community groups in media relations skills.
• Walk writers through the process of becoming published authors (and promoting their books): Determine the best method of publishing, suggest appropriate vendors for self-publishers, prepare book proposals to submit to agents or traditional publishers.
• Speak publicly on ethics, frugal marketing, and related topics.

Educational History

Antioch College, Ohio, United States
Bachelor’s degree, 1976.
Areas of study: Journalism, theatre, social change
Activities and societies: Campus newspaper, radio station, theatre department, student government, social change

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