Jason, great article about PR pitches and news integrity. Never fear the pitch! Very valuable information....
As a marketer I have to admit that I had a rather visceral reaction to the June 2008 article by Dan and Chip Heath called "Dirty Marketing...
Bob Fiddler has worked as a marketing professional for nearly 30 years—as an executive at Fortune 500 retail companies, advertising agency Creative...
I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam"....
the point of difference: commentary on brand, communication and marketing from one...
There was a story in a recent Wall Street Journal about a new technology...
“There was a sameness that seemed unnecessarily terrible. It was as if everything was specified out of the ugly carpet catalog,” says...
When you're thinking about your own brand on the Net - think in terms of how one might design and build a beautiful piece of architecture....
Politicians used to take their lead from marketers. It was the...
Since I started blogging about social media and PR, I've managed to spark a lot of discussion around some seemingly overlooked opportunities for...
How will social networking and blogging converge over the next year?
Question suggested by Fast Company staff
