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The news on this morning's doorstep is that, all of a sudden, Saturn is the poster child for just about everything that's gone wrong with General...
Customers can be the service for your organization, if you let them. Are you open to treating your interactions with them that way?I...
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Almost a year ago, I wrote about ...
Unleash It! While there...
No one ever before asked consumers in a survey what they thought of à la...
It seems that not a day or an hour goes by without a company thinking about asking customers to help design and define not just the marketing...
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It works because it’s customer-made. Can anyone tell me how to stretch a pair of boots? This is a question I could have easily asked. A...
Not since Richard Nixon imposed wage-price controls in 1971 have brand marketers faced a point as pivotal as the one they face today....
When growing your business you need to decide on a growth strategyHere are two examples:1) Vertical growth - focusing on...
Marketing, Blogging, Public Relations, Advertising, Branding, Customer service, Search Engine Marketing, Search Engine Optimization, Consulting,...
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Companies need to give their customers a voice and a way for them to engage in order to create valuable relationships with them over time. How...
Kudos - SEOBusiness: Domain stats followed by good old fashioned sales strategies I thought that your comments on...
In a comment to my last post on how to...
Friday's Wall Street Journal included a remarkable story about Nestle. In part it was remarkable because Nestle isn't necessarily a...
SEOBusiness: Domain stats followed by good old fashioned sales strategies ...
Successful implementation of killer sales strategies using real-life experiences and...
It’s the secret of every wildly successful business, and the keystone to profitable growth. Those who have it, thrive. Those who don’t,...
Complaints are a first step to innovation....
Last week, we saw a glimmer of hope that the promise of "retail strategy" may at long last rising above the level of a cruel...
Since last week was national customer service week...
Shouldn't this be obvious? Maybe in this particular technology company, management is made up of former programmers who see how good the product...
